Five different leads and example

First of all, leads are very important in a blog as it is the key that will ensure the readers are going to finish the article or leave the site. Leads not only have to consist of clear information, it must have a type of style that attracts the readers or also known as to increase the interest and curiosity of the readers to the article. Here are 5 types of leads that will structure the topics and subject of the blog.

Summary lead

In 10 blogs, 8 of them will be using the summary lead. This is because it is the most easy and direct way to reveal the information to the readers. There will be no turning but straight to the point which is also known as the facts, a summary lead provides the full information that the article consists of and will make the readers know what is happening just by reading the lead. The reason that this type of lead is commonly used is because it made the readers understand the situation in a short duration. There will be 5 w and 1 h in every summary lead, which is who is the subject, where does the incident happen, what has happened , when does this incident happen , why does this incident happen and how of the event or happening. The reader will understand the whole situation by reading the lead above, which is titled energy filled eugene is Malaysia's trump card in asian juniors.all the information are stated in the lead which is where does this incident happen, what has happened , when and who is involved. The readers can understand after reading the article where this incident happens in petaling jaya, who eogene ewe is set to spearhead Malaysia’s challenge which is what has happened. Another where is where the challenge will happen which is asian junior championships at the date of july 7 - 16 which is the when in the location Yogyakarta indonesia. This lead is a summary of the whole article and starts with 5 w and 1 h.

Punch lead

This type of lead uses words that have impact and make the readers notice some information that the article is talking about. The information may just be some message to the readers but was written in a very impactful way and has strong words that will make the readers take notice and be alert. In this example, medicine thrown into water will affect wildlife and humans. The lead tells the readers to get rid of old medicine which is a sentence that alert the readers to take immediate action. It is very important to create awareness as this type of lead gives a strong and direct message to the readers. The lead continues with medication entering the waterways will affect the wildlife and humans. This also makes the readers feel threatened by the medication and makes the reader's heart get more nervous and wants to know more about the article.This type of lead will make the readers to gain interest of the information and continue reading the bottom’s information.

Question lead

The question lead are a lead that will increase the curiosity of the readers and also gain interest to read the article as the answer of the question lead is in the following paragraph, having a good question on particular topics will make the readers to think the answer in their mind before reading the article and the article may not become boring if its long because as the reader continue reading, the reader will feels like one is gaining more knowledge to the question and continue reading the article. In this example, the question lead talks about the referees in the past using handkerchiefs as their coloured cards and whistles. This would make the readers flash back if they have seen any football match in the past that has a handkerchief. They will recall back and may not remember well , so the following article will reveal the answer and tell the story.

Descriptive lead

A descriptive lead will describe how or what has happened by describing the scene. Which also can be understood by making the readers imagine the situation of the incident and create visual impact. For example, the example lead tells of an incident where it describes the situation where a group of youtubers is filming a video in a lambo. This will make the readers imagine some people are filming videos in a car . Then followed by a crash into a family car and killing a 5 years old boy, then the reader can feel the impact of the leads by imagining a lambo crash into another car. This will make the readers understand the situation and feeling by imagination.

Contrast lead

A contract lead uses two sentences that provide opposite meaning information, the reason for doing this is to make a strong statement. In this example, the use of plastic is suffocating the planet in the first paragraph, followed by the fact that plastic is cheap and plastic is being produced even more in 2003 to 2016. This will make the readers understand the message even though plastic is bad for the environment but it is still widely produced.